Case Study: Maytag Commercial Laundry achieves stronger ROI-driven distributor sales with Nelson Schmidt, Inc.'s digital calculators

Maytag Commercial Laundry drives ROI calculator use 45% above goal with Nelson Schmidt, Inc.

Maytag Commercial Laundry faced a challenge where its distributors could not rely on the strength of the consumer brand alone to sell commercial equipment; they needed to prove a clear return on investment to laundromat owners. The vendor, Nelson Schmidt, Inc., developed personalized, data-driven digital tools to address this.

Nelson Schmidt, Inc. created two custom digital ROI calculators: the Store Proforma and Store Replacement calculators. These tools allowed distributors to input customer-specific data to generate individualized projections, helping to close deals. This solution was highly successful, resulting in ROI calculator use among distributors being 45% above the annual goal.

Maytag Commercial Laundry