Case Study: Maytag Commercial Laundry generates leads with Nelson Schmidt, Inc.'s thought-leadership campaign

Maytag Commercial Laundry drives 62% of lead goal in 4 weeks with Nelson Schmidt, Inc.

Maytag Commercial Laundry, a division of the well-known appliance brand, faced the challenge of expanding its market share in the commercial sector where its brand did not carry the same weight. To meet aggressive sales goals, they needed to quickly generate new leads and enhance their credibility. They partnered with the vendor Nelson Schmidt to achieve this.

Nelson Schmidt created a solution that involved partnering with the Coin Laundry Association (CLA), a trusted industry thought leader, to produce co-branded custom research. This high-value content was used in a targeted campaign. The results were rapid and significant: in just four weeks, the campaign achieved 62% of its total lead generation goal, and 20% of those leads requested to speak to a distributor about purchasing Maytag equipment.

Maytag Commercial Laundry