Case Study: Maytag Commercial Laundry revitalizes distributor relationships with Nelson Schmidt, Inc.'s channel enablement program

Maytag Commercial Laundry boosts qualified leads 85% with Nelson Schmidt, Inc.

Maytag Commercial Laundry was struggling to provide its distributors with a strategy to win in the saturated laundromat market, which was causing frustration among its channel partners. Nelson Schmidt, Inc. helped the company by first repositioning its brand to identify a new $500 million market segment.

Nelson Schmidt, Inc. built a comprehensive channel program called Commit to Win, which included sales enablement content and a fully automated lead generation system. The results were significant, with 85% of marketing leads converting to sales-qualified leads. The program's tools were highly popular, with an ROI calculator used 45% above goal and an e-newsletter achieving open rates 200% above target.

Maytag Commercial Laundry