Case Study: Maytag Commercial Laundry boosts lead conversion with Nelson Schmidt, Inc.

Maytag Commercial Laundry boosts conversions 280% above goal with Nelson Schmidt, Inc.

Maytag Commercial Laundry was struggling to differentiate itself in the saturated laundromat marketplace. The vendor, Nelson Schmidt, Inc., was engaged to help revitalize the brand.

Nelson Schmidt, Inc. repositioned Maytag by redefining its category to target smaller laundromats, a previously ignored audience. This strategy included a full-funnel demand generation campaign. The results were significant, with a website conversion rate 280% above goal and 40% of campaign prospects converting into qualified leads.

Maytag Commercial Laundry