Case Study: LiuGong boosts North American growth with Nelson Schmidt’s "Go With Lou" campaign

LiuGong grows North American revenue 583% with Nelson Schmidt, Inc.

LiuGong, a Chinese construction equipment manufacturer, faced significant challenges gaining brand recognition and market share in North America, a market dominated by established U.S. brands. Their unfamiliar and difficult-to-pronounce name was a particular liability. Nelson Schmidt, Inc. was engaged to develop a marketing strategy to overcome these obstacles.

Nelson Schmidt, Inc. created the "Go With Lou" campaign, which cleverly co-opted the familiar American name "Lou" from the LiuGong brand to make it more approachable and memorable. This strategy allowed them to pivot conversations to LiuGong's value and quality. The campaign was highly successful, helping LiuGong increase its North American revenue by 583% and grow its dealer network by 324%, while also achieving exceptional marketing metrics.

LiuGong