Case Study: Kent Nutrition Group boosts value-brand sales with Nelson Schmidt, Inc.'s channel-exclusive brand strategy

Kent Nutrition Group boosts sales with Nelson Schmidt, Inc. in the first 2 months

Kent Nutrition Group faced a challenge with a confusing and uninspiring mix of value-priced animal feed products that were not meeting their dealers' sales needs. Nelson Schmidt, Inc. was engaged to develop a solution for this product line.

Nelson Schmidt, Inc. created a new, unified brand named Field & Farm exclusively for Kent's channel partners. This comprehensive solution involved brand positioning, packaging, and messaging designed to be highly relatable. The results were significant, achieving 100% dealer retention and a major increase in year-over-year sales within just the first two months of the launch.

Kent Nutrition Group