Case Study: Kent Nutrition Group achieves higher engagement and revenue with Nelson Schmidt, Inc.

Kent Nutrition Group boosts revenue 14% in 3 months with Nelson Schmidt, Inc.

Kent Nutrition Group, a provider of premium horse feed, faced the challenge of differentiating its Sentinel brand in a market crowded with competitors all making similar product claims. The vendor, Nelson Schmidt, Inc., was tasked with helping the customer cut through the noise and connect with horse owners.

Nelson Schmidt, Inc. developed the "You Know I Know" campaign, which pivoted from product features to focus on the authentic relationship between owners and their horses. Using a horse-owning photographer to capture genuine equine personalities, the campaign led to a custom feed finder website. The results were significant, with Google display ad click-through rates 424% above the benchmark, website conversions 1,414% above the industry average, and a 14% increase in revenue for the Sentinel brand within the first three months.

Kent Nutrition Group