Case Study: Change Healthcare achieves a successful merger brand launch with Nelson Schmidt, Inc.

Change Healthcare reaches 52,000 professionals with Nelson Schmidt, Inc.

The customer, Change Healthcare, faced a significant challenge after its merger with McKesson Corporation, as nearly half of McKesson's customers were unaware of the merger, threatening customer loyalty. To address this, the vendor Nelson Schmidt, Inc. was engaged to create a compelling external communications campaign.

Nelson Schmidt implemented a solution using an elegant, icon-based design to clearly communicate the complex benefits of the merged brand. This was executed through targeted advertising and a distinctive tradeshow presence at major healthcare events. The results were highly successful, providing a meaningful experience to over 52,000 professionals and leading Change Healthcare to adopt the campaign for all future brand communications.

Change Healthcare