Case Study: Laserhub achieves 40% higher CTA conversion with Nelio A/B Testing

Laserhub boosts CTA clicks by 40% with Nelio Software

Laserhub, an online procurement platform for custom metal and synthetic parts, faced a challenge with a significant number of website visitors dropping off before signing up. They needed a way to test page elements to reduce hesitation and optimize for higher conversions. To meet this challenge, they turned to vendor Nelio Software and implemented its Nelio A/B Testing product to understand user behavior and improve their key metrics.

The solution from Nelio Software provided seamless WordPress integration, allowing Laserhub to easily run A/B tests on page elements like headlines and call-to-action buttons. Using heatmaps and clickmaps to inform their tests, Laserhub achieved a 40% improvement in their click on CTA conversion rate. The vendor's tool delivered fast, actionable insights and was supported by an outstanding technical team, becoming an essential part of the company's optimization culture.

Laserhub