Case Study: Wine Ark achieves better email visibility and customer segmentation with Neighbourhood and HubSpot

Wine Ark boosts email open rates to 33.13% with Neighbourhood

Wine Ark, Australia's largest wine storage provider, was challenged by outdated, manual processes that made communicating with their global customer base difficult and time-consuming. They needed a modern platform to deliver tailored email content and gain analytical insights, leading them to partner with vendor Neighbourhood for a migration to HubSpot.

Neighbourhood implemented a comprehensive solution, cleaning and migrating Wine Ark's data into HubSpot and creating new landing pages, forms, and a chatbot for data collection. They overhauled the email process with automated segmentation and personalized templates. This strategy provided Wine Ark with remarkable results, including a 33.13% email open rate and a 23.28% click-through rate, giving them full visibility over their customer data and campaign performance.

Wine Ark