Case Study: The Agency Achieves 44 Qualified Recruitment Deals and $5M GCI with Neighbourhood

The Agency turns 48k dumped contacts into a $5M GCI pipeline with Neighbourhood

The Agency, a rapidly growing Australian real estate network, faced a fragmented and inefficient recruitment process. With a database of 48,000 unstructured contacts and no unified system, their state-based General Managers struggled to identify and nurture high-value agents. They partnered with vendor Neighbourhood to implement a solution using HubSpot's Sales and Marketing Hubs to create a centralized, scalable recruitment engine.

Neighbourhood cleaned and deduplicated the database, implemented a lead-scoring model, and built automated, GM-branded nurture sequences. This strategy expanded compliant marketing reach by 3.4x and delivered 44 qualified deals in just two months, generating a $5 million annual GCI trajectory. The solution provided full visibility into the recruitment pipeline and rebuilt trust between marketing and GMs, establishing a scalable foundation for future growth.

The Agency