Case Study: Renaissance Retirement Living achieves $8.2M in pipeline from $8K ad spend with Neighbourhood

Renaissance Retirement Living drives $8.2M in pipeline with Neighbourhood

Renaissance Retirement Living, a retirement village operator in Australia, faced challenges managing disconnected marketing efforts across four different agencies on an underutilized HubSpot platform. Their Information Day campaigns suffered from inconsistent attendance and unqualified leads, with no way to track marketing efforts through to final home settlements. They engaged Neighbourhood to consolidate their operations onto a single, fully integrated HubSpot platform.

Neighbourhood implemented a comprehensive solution rebuilding the website within HubSpot CMS and connecting Marketing, Sales, CMS, and Operations Hubs into one synchronized system. They created a 10-stage sales pipeline mapped to the retiree buyer's journey and implemented closed-loop tracking from ad click to settlement. The results were dramatic: $8,000 in ad spend generated $8.2 million in sales pipeline, representing a 1,025x return on investment, while the Renaissance team gained full ownership of their marketing platform.

Renaissance Retirement Living