Case Study: Play Matters streamlines memberships and boosts engagement with Neighbourhood and HubSpot

Play Matters boosts memberships 287% with Neighbourhood

Play Matters, a long-running Australian organization empowering parents through play, faced significant operational challenges due to a dated website. Their clunky system required manual entry of thousands of membership forms annually, leading to data integrity issues, high administrative burdens, and stunted growth. They partnered with the vendor Neighbourhood for a HubSpot Onboarding & Support and Sales & CRM solution to build a modern, efficient platform.

Neighbourhood implemented a comprehensive HubSpot solution, developing a new public website and private member portals integrated with multiple systems. This included a custom CRM with 10 custom objects, an automated membership process, and a dynamic search tool for playgroups. The results were substantial, including a 287% increase in memberships, over 97,000 searches on their new tool, and the creation of 42,000 digital attendees, saving staff countless hours and enabling significant scaling.

Play Matters