Case Study: National Storage achieves accurate, automated customer data sync with Neighbourhood

National Storage syncs 99.99% of data instantly with Neighbourhood

National Storage, Australasia's largest self-storage provider, faced a significant challenge with inaccurate customer data syncing from its Storage Management Software to HubSpot. This data unreliability, with only 4-5 records updating correctly daily, made it impossible to comply with new government regulations for customer communications. Neighbourhood was engaged to build a reliable API integration to solve this critical data storage and mapping problem.

Neighbourhood developed and implemented a new API integration that used email addresses as a primary identifier to eliminate duplicate records and ensure accurate, daily data syncing. The solution included automated email workflows to communicate insurance offers at the legally compliant time. The results were transformative: data sync rates improved from 0.3% to 99.99%, over 500,000 records were updated automatically, and targeted email campaigns achieved a 42.52% click-through rate, giving National Storage a reliable system and peace of mind.

National Storage