Case Study: Mountway achieves 210% deal growth with Neighbourhood

Mountway grows new deals by 210% with Neighbourhood

Mountway, a financial services firm based in Western Australia, was struggling with stagnant growth despite having marketing activity and a pre-built Mercury Connect integration. Their challenge was a fragmented marketing effort, an underutilized sales process, and an unreliable organic lead flow that prevented them from confidently scaling the business. They partnered with vendor Neighbourhood to build a scalable, organic marketing engine and fully leverage their HubSpot CRM and sales integrations without using paid advertising.

Neighbourhood implemented a comprehensive organic strategy using HubSpot's Marketing Hub and Content Hub. The solution included developing a content pillar strategy, launching a YouTube channel, and creating automated lead nurturing sequences. Sophisticated workflows integrated HubSpot with Mercury Connect and Moxo to automate the sales process. As a result, Mountway achieved a 210% increase in new deals and an 85% improvement in newsletter click-through rates, proving that strategic systems rather than increased ad spend drive sustainable growth.

Mountway