Case Study: MINI achieves 5x more leads with Neighbourhood

MINI grows new website visits by 20% and leads 5x with Neighbourhood

The customer, MINI Australia, an iconic automotive brand, needed to increase high-quality website traffic and capture more qualified leads. They partnered with the vendor, Neighbourhood, to implement a digital marketing plan focused on inbound marketing, paid media, and lead generation strategies.

Neighbourhood analyzed MINI's customer data to build targeted lookalike audiences. They then used Google Ads and Facebook Ads to reach this audience, followed by remarketing campaigns that drove traffic to specially designed landing pages offering financing and test drives. This solution implemented by Neighbourhood led to a 20% increase in new website visits and a 5x increase in leads within the first three months.

MINI