Case Study: Lil' Off the Top grows its training brand and online reach with Neighbourhood

Lil' Off the Top grows YouTube subscribers 65% with Neighbourhood

Lil' Off the Top, a hairdressing education collective founded by award-winning hairdresser Jules Tognini, needed a brand and website that reflected its fun, hip personality to sell products and training services. The challenge was to move beyond a generic brand to effectively communicate its unique offerings and support growth. They engaged the vendor, Neighbourhood, for brand development and e-commerce website services.

Neighbourhood developed a complete hand-drawn aesthetic brand and a WordPress website with WooCommerce functionality for selling products and booking classes. The solution also included producing on-brand video content and marketing collateral. The results were significant, with Lil' Off the Top training over 120 students and recruiting 9 affiliate educators within six months. The video content garnered nearly 9,000 YouTube subscribers and over 1.8 million views, contributing to the founder being named Hair Expo's Educator of the Year.

Lil' Off the Top