Case Study: LDK Healthcare builds a scalable CRM and lead nurturing foundation with Neighbourhood

LDK Healthcare boosts traffic 40% MoM with Neighbourhood

LDK Healthcare, an aged care brand providing retirement living communities, approached Neighbourhood for help implementing a CRM and marketing software to nurture leads and improve sales processes. Their challenge was to better communicate their value to prospects and to resolve internal inconsistencies in how leads were classified and managed, which was complicated by their specific audience's quirks like shared email addresses among senior couples.

Neighbourhood implemented HubSpot and developed a comprehensive solution that included advanced form development, marketing automation, and custom integrations with Zapier, Aircall, and Fonebox to handle unique data challenges. They also established a marketing and sales alignment SLA and built extensive reporting dashboards. The results included a 40% month-over-month increase in traffic growth and a 30% month-over-month increase in leads, creating a scalable foundation for the business.

LDK Healthcare