Case Study: Healthworks Fitness Centres boosts online sign-ups with Neighbourhood

Healthworks Fitness Centres lifts traffic 40% with Neighbourhood

Healthworks Fitness Centres, a boutique gym chain in Australia, faced challenges with an outdated website that did not reflect its brand and a clunky, manual online member sign-up process that increased customer acquisition costs. They approached vendor Neighbourhood to design a new website and automate their sign-up process.

Neighbourhood delivered a custom WordPress and WooCommerce website integrated with the Debit Success API, enabling a fully automated and customizable membership subscription system. This solution eliminated the need for sales staff intervention in the sign-up process. The results included a 40% traffic increase, a 35% increase in new leads, and a 21% month-on-month revenue increase, significantly lowering acquisition costs and adding 30 new members monthly.

Healthworks Fitness Centres