Case Study: a Chicago-based integrative healthcare provider improves marketing visibility and ROI with NeenOpal's Microsoft Azure analytics solution

Chicago-based Integrative Healthcare Provider - Customer Case Study

The client, a Chicago-based integrative healthcare provider, struggled with siloed marketing data across multiple platforms, preventing a unified view of performance and ROI. NeenOpal was engaged to implement a solution using Microsoft Azure services to consolidate this data and enable effective funnel tracking.

NeenOpal built a centralized analytics architecture on Azure, automating data ingestion and creating a single source of truth. This solution provided the client with end-to-end funnel visibility and cohort-based tracking. The results included an 85% reduction in reporting discrepancies and a 70% decrease in reporting preparation time.