Case Study: a leading InsurTech services provider achieves secure, personalized service discovery with NeenOpal’s GenAI Marketing Assistant

Leading InsurTech Services Provider - Customer Case Study

NeenOpal partnered with a leading InsurTech services provider to address its fragmented service discovery and lack of personalization. The customer's service information was spread across disparate documents, making it difficult for users to find relevant solutions. Other challenges included the risk of inconsistent messaging and the strict requirement for a secure, multi-tenant architecture that enforced role-based access controls.

The solution implemented by NeenOpal was a GenAI-powered Marketing Assistant built on Azure, utilizing a Retrieval-Augmented Generation (RAG) model. This provided conversational service discovery, personalized recommendations, and visual service mapping while ensuring tenant-isolated security. The results were significant, including a 95%+ response grounding accuracy, an 80-90% reduction in hallucinations, and an 85%+ reduction in manual service explanation effort for the client.