Case Study: a real estate-focused service group achieves better lead conversion and faster reporting with NeenOpal

Real Estate–focused Service Group - Customer Case Study

The customer, a real estate-focused service group, faced significant challenges due to fragmented data across its HubSpot CRM, Google Analytics 4, and advertising platforms. This disconnect made reliable marketing attribution and a unified view of the sales funnel nearly impossible, leading to manual reporting and inaccurate analytics. They engaged NeenOpal to address these issues.

NeenOpal designed an integrated analytics ecosystem using BigQuery as a central data warehouse, with Coupler.io for automated data ingestion from HubSpot and GA4. They built custom attribution models and developed unified Power BI dashboards. This solution provided a single source of truth, resulting in a 22% reduction in reporting effort, a 17% increase in lead conversion rate, and a 31% faster time to act on high-priority deals for the client.