Case Study: a philanthropic non-profit organization centralizes campaign data and improves insights with NeenOpal’s BigQuery and Tableau solution

Philanthropic Non-Profit Organization - Customer Case Study

NeenOpal worked with a philanthropic non-profit organization that was struggling with fragmented campaign data across multiple digital platforms. The customer faced inconsistent metrics from each platform, which made unified analysis impossible and led to difficult budget allocation decisions based on assumptions rather than solid performance data.

The solution from NeenOpal involved centralizing the data using BigQuery as a major database and developing over 50 Tableau dashboards and 10+ Tableau Prep flows. This created a unified, automated analytics ecosystem that provided a single source of truth. The results included a 90% automation rate in data handling, which streamlined analysis and empowered the organization to make quicker, more informed business decisions.