Case Study: Vilvah Store boosts retention and AOV with Nector

Vilvah Store lifts average order value 93% with Nector

Vilvah Store, a homegrown skincare brand, faced the challenge of retaining high-intent customers and driving repeat purchases across its online and offline channels without relying on discounts. They lacked a structured system to reward loyal shoppers and incentivize word-of-mouth. To address this, they partnered with the vendor Nector to implement a unified loyalty and rewards program.

Nector's solution enabled customers to earn and redeem loyalty coins seamlessly across all channels, alongside referral and review incentives. This program successfully increased the average order value by 93% among loyalty members in offline stores and drove 18% of all orders from repeat buyers. The coin redemption rate was a strong 24.6%, proving the program's value and effectiveness for Nector's customer.

Vilvah Store