Case Study: Vilvah achieves higher loyalty-driven revenue with Nector

Vilvah drives 21.41% of total revenue from loyalty with Nector

Vilvah, a fast-growing Indian clean beauty brand, faced the challenge of extending its online loyalty program to its expanding offline retail footprint. Their existing Nector-powered program was limited to online channels, preventing offline shoppers from earning rewards and creating fragmented customer identities. This lack of a unified system limited visibility into the program's overall impact.

Nector implemented an omnichannel loyalty solution that unified online and offline channels through Shopify POS integration. This allowed customers to earn and redeem points seamlessly anywhere. The solution created a single customer identity, automated lifecycle engagement, and provided centralized analytics. As a result, loyalty members generated 21.41% of Vilvah's total revenue, accounted for 19.12% of all orders, and spent 15.95% more per order than non-members.

Vilvah