Case Study: Pashtush achieves stronger repeat purchases and loyalty-led revenue with Nector

Pashtush drives 12.3% of orders from loyalty members with Nector

Pashtush, a premium ethnic fashion brand, faced challenges with customer retention and engagement, as their growth was primarily driven by new customer acquisition rather than repeat business. They needed an automated, scalable way to encourage repeat purchases, referrals, and reviews without relying heavily on discounts. To address this, they implemented the Nector loyalty platform.

Nector provided a full-funnel loyalty program that rewarded actions like purchases, referrals, and reviews. The solution integrated seamlessly with Shopify to automate the process. This strategy successfully converted one-time shoppers into loyal members, resulting in 12.3% of all orders coming from the loyalty program and 12% of total revenue being driven by it, demonstrating a significant measurable impact from using Nector.

Pashtush