Case Study: Deconstruct achieves 30.3% higher AOV with Nector's loyalty program

Deconstruct boosts AOV 30.3% with Nector

Deconstruct, a science-backed skincare brand, faced the challenge of increasing average order value and encouraging repeat purchases from its growing customer base. To build a structured rewards journey that would drive retention-led growth, the brand partnered with Nector to implement its loyalty program.

Nector's solution provided a comprehensive rewards ecosystem combining a loyalty program, VIP tiers, birthday rewards, coin expiry, and a referral program. This approach successfully incentivized higher spending and repeat engagement. The program delivered a +30.3% average order value uplift from loyalty shoppers, and while these customers accounted for 4.76% of orders, they contributed 6.11% of overall revenue, demonstrating Nector's significant impact on monetization efficiency.

Deconstruct