Case Study: Cubelelo achieves ₹77.91 lakh in revenue from loyalty and referrals with Nector

Cubelelo drives ₹77.91 lakh in revenue with Nector

Cubelelo, an Indian speedcubing brand, needed to turn its highly engaged community into repeat customers and measure the revenue impact of its retention efforts. The challenges included encouraging repeat purchases, converting loyalty participation into orders, and improving referral completion rates. They partnered with Nector to implement a structured loyalty and customer advocacy strategy.

Nector provided a solution that integrated loyalty rewards, a referral program, birthday rewards, and review collection. This connected ecosystem encouraged ongoing engagement and advocacy. The results were significant, with Nector attributing 6,773 orders and ₹77.91 lakh in revenue to its program. Cubelelo also achieved a 15.59% referral completion rate and collected over 9,000 customer reviews.

Cubelelo