Case Study: Target boosts spending with NectarOM-powered personalized marketing

Target - Customer Case Study

The retail giant Target sought to enhance its personalized marketing efforts beyond its existing customer profiling, which had previously led to a public-relations challenge. To achieve this, they partnered with vendor NectarOM to leverage a sophisticated data-driven solution, most notably through the Cartwheel app service.

NectarOM's solution involved creating a centralized customer database and an app that used real-time in-store interactions and purchase history to offer personalized recommendations and discounts. The implementation of the NectarOM-powered Cartwheel app resulted in over 7 million users, with active users increasing their spending at Target by nearly 30 percent.

Target