Case Study: Fig & Olive boosts loyalty and sales with NectarOM

Fig & Olive - Customer Case Study

Fig & Olive, a restaurant group with eight locations, struggled to leverage the large amount of guest data collected from its point-of-sale systems and OpenTable. The challenge was to centralize this information to better understand customer habits across all of its restaurants and improve marketing efforts.

NectarOM provided a centralized reservation and data platform. This solution enabled Fig & Olive to run automated, personalized email campaigns and gather customer feedback via surveys. As a result, one campaign generated an ROI of 700%, contributing to over $36,000 in sales, while overall email open rates reached 53%. Using the NectarOM platform also helped decrease negative Yelp reviews by 36%.

Fig & Olive