Case Study: Volvo Trucks achieves an immersive 4K customer experience with NEC Display Solutions

NEC Display Technologies Bring 4K to Life in Innovative Volvo Trucks Customer Center

Volvo Trucks built a new 36,000-square-foot Customer Center to showcase products, host customers and dealers, and create a premium, immersive experience—but needed a fully 4K AV system that could be integrated into a unique circular, theater-in-the-round space. Volvo selected NEC Display Solutions for their 4K expertise and laser projection offerings, specifying NEC 4K video panels and projectors to meet the center’s high-resolution requirements.

NEC Display Solutions supplied a comprehensive 4K solution — including a 6x6 array of 36 UN551S 55-inch panels, 3×98-inch X981UHD-2, 6×65-inch X651UHD-2, 4×84-inch X841UHD displays, and two NP‑PH1202HL1 12,000-lumen 4K laser projectors (plus lenses and spares) — integrated into the facility’s Crestron control. The result is a 290‑seat theater-in-the-round and multiple showroom and meeting spaces with 4K content delivered to every screen; the NEC systems have performed reliably since opening and visitors have been consistently “wowed” by the visual impact.

Volvo Trucks

Seth Gruber

Director