Case Study: Dave & Buster's achieves immersive guest experiences and enhanced branding with NEC Display Solutions

NEC Digital Display Technologies Power an Immersive Experience for Gamers

Dave & Buster’s, a national restaurant/entertainment chain with 98 U.S. and Canadian locations, wanted to create a distinctive, immersive brand experience—starting with its Mix Master lobbies—which previously felt generic. Leadership required commercial‑grade digital displays with ultra‑narrow bezels, reliable 24/7 operation, color calibration and multiple inputs. They partnered with NEC Display Solutions to explore display options that would deliver the “wow” factor and meet technical and maintenance needs.

NEC Display Solutions supplied 3x3 video walls using nine 46" NEC X464UN panels for each Mix Master, two 65" NEC V652s for Power Up kiosks (and vertical V652s for WIN prize areas), plus a 46" NEC P463 in back‑of‑house for D&BTV. The deployments have created an immersive guest environment, clearer promotional/menu messaging that speeds transactions, and higher employee engagement. To date 70 of 98 locations have the NEC video wall, roughly three quarters have the V652 Power Up/WIN displays, and all 98 locations run the P463 D&BTV, driving stronger branding and operational benefits.

Dave & Buster's

Jeff Weiss

Director of Store Systems