Case Study: Diesel achieves longer in-store dwell time and higher customer engagement with NEC Display Solutions video walls

Diesel complements its high fashion with high-tech NEC video walls

Diesel, the global fashion retailer, needed to create a more engaging in-store experience to keep customers in flagship stores longer and better communicate branding and promotions. Working with integrator YCD Multimedia, Diesel selected display hardware from NEC Display Solutions — specifically the 46” X462UN panels — for pilot deployments at its New York and San Francisco locations.

NEC Display Solutions’ 46” X462UN panels were deployed in a 3x2 video wall configuration with content managed remotely via YCD’s software, providing near-seamless, 24/7-capable, high-graphic digital signage. The NEC Display Solutions video walls delivered high-impact, ambient messaging that Diesel reports has increased customer engagement, improved traffic flow and extended dwell time in-store; the case study notes qualitative gains and scalability for rollout to additional locations, though it does not cite specific numeric metrics.

Diesel

Sam Losar

President of U.S. Operations