Nebstone
9 Case Studies
A Nebstone Case Study
Cars2, a used car retailer, was using Google Ads to drive traffic but struggled to organize campaigns across multiple manufacturers, models, and car centers. They faced challenges managing ads for a constantly changing inventory and fluctuating prices. They engaged the PPC agency Nebstone for assistance.
Nebstone restructured the Google Ads account and implemented systems to automate updates for stock and pricing changes. This new approach led to a significant increase in PPC traffic and conversions. Nebstone's work resulted in a 15% lower cost-per-click, higher quality scores, more relevant ads, and better overall utilization of the advertising budget for Cars2.