Case Study: Willo achieves clearer go-to-market strategy with Nebo research

Willo uses Nebo research to guide a 99% water-saving launch

Willo, a vertical farming subscription startup, needed to overcome uncertainty about its target audience, value proposition, and pricing model before its public launch. The company engaged Nebo to provide objective research and clarity to help shape its key business decisions.

Nebo implemented a custom online survey that delivered quantitative insights into audience attitudes and market opportunities. The research conducted by Nebo enabled Willo to confidently refine its audience segments, adjust its pricing and membership model, and hone its overall value proposition, shaping its go-to-market strategy.

Willo