Case Study: Metro Atlanta Chamber boosts Atlanta’s image and attracts talent with Nebo’s ChooseATL campaign

Metro Atlanta Chamber drives 100M earned media impressions with Nebo

The Metro Atlanta Chamber faced the challenge of changing national perceptions about Atlanta to attract top talent and businesses. They partnered with the digital marketing agency Nebo to showcase the city's unique advantages, such as its affordable lifestyle, career opportunities, and high quality of life, which were largely unknown.

Nebo implemented a multi-faceted campaign called #ChooseATL, which utilized social media, paid media, a website, and a video to tell authentic stories about the city. The solution included creating interactive tools for cost-of-living comparisons and neighborhood quizzes. As a result, the campaign generated over 100 million earned media impressions, 400 media placements, and more than 10,000 social media posts, successfully branding Atlanta as a premier destination.

Metro Atlanta Chamber