Case Study: MARTA improves rider experience and boosts engagement with Nebo

MARTA boosts mobile engagement 352% with Nebo

MARTA, the public transit authority for Atlanta and the surrounding area, faced the challenge of improving its brand perception and increasing ridership by redesigning its outdated digital experience. They partnered with the vendor Nebo to undertake a comprehensive project that would better understand their audience and create a more mobile-friendly website.

Nebo implemented a human-centered design solution that included updated brand messaging, a simplified website navigation, and new features like real-time alerts and trip planning tools. This resulted in a significantly more engaging experience, with MARTA reporting a 102% increase in total engagement and a 352% increase in mobile engagement on ridership pages, successfully changing public perception of the transit system.

MARTA