Case Study: Mailchimp achieves global employee access to rewards with Nebo’s online Rainbow Room

MailChimp cuts admin time 38% with Nebo

The customer MailChimp faced challenges managing their internal employee reward system, the physical Rainbow Room store, as the company grew. Issues included limited access for remote employees, difficult coin allocation and tracking, long lines, and inefficient inventory management. The vendor Nebo was engaged to develop a digital solution.

Nebo created an online version of the Rainbow Room, transforming it into a fully automated ecommerce-like experience that was fun, elegant, and easy to use. The solution included custom third-party integrations and subtle design surprises. The result was a 38% reduction in admin time, 24/7 availability, and 100% global employee access, with hundreds of coins redeemed in the first week after launch.

MailChimp