Case Study: Local Now increases app installs and viewer engagement with Nebo

Local Now boosts install volume 43% with Nebo

Local Now, a free news streaming app offering localized coverage, needed to create awareness and drive installs for its newly-launched platform. They partnered with the vendor Nebo to develop an innovative digital advertising strategy and compelling creative to reach their target audience of working women in urban and suburban areas.

Nebo implemented a cross-channel digital advertising strategy, creating unique audience profiles and localized creative for platforms including Google Ads, Facebook, Roku, and Apple News. This solution drove significant increases in app installs and engagement. Nebo's efforts resulted in a 43% increase in install volume over a six-month period and an average 20% monthly increase in minutes watched.

Local Now