Case Study: LexisNexis Risk Solutions decreases paid cost per lead acquisition by 96% with Nebo

LexisNexis Risk Solutions cuts paid cost per lead acquisition by 96% with Nebo

LexisNexis Risk Solutions, a global provider of data, analytics, and risk decision tools, faced the challenge of designing a single website to effectively convert leads across its diverse internal business units and international markets. After two previous redesign attempts had stalled, they hired the vendor Nebo to lead a research-focused, user-centric website redesign project.

Nebo implemented a solution that began with extensive stakeholder and customer interviews to understand the buyer journey, which informed the creation of user personas and a flexible information architecture. The agency designed the site atomically to accommodate five different go-to-market strategies and conducted iterative usability testing to ensure success. As a result, Nebo delivered a global website that decreased LexisNexis Risk Solutions' paid cost per lead acquisition by 96%.

LexisNexis Risk Solutions