Case Study: Georgia Power boosts social engagement with Nebo's illustrated energy-saving videos

Georgia Power drives social engagement with Nebo’s custom illustrated videos

Georgia Power, a major electric utility, faced the challenge of educating its 2.6 million customers on energy savings tips in a fresh and engaging way. They partnered with the vendor Nebo to create a new social media strategy to communicate these core messages.

Nebo developed a series of custom-illustrated and animated videos that transformed each energy-saving tip into a mini-narrative for social media. This approach successfully drove engagement and website visits for Georgia Power while effectively informing consumers on how to save energy.

Georgia Power