Case Study: Georgia Tech boosts MBA enrollments with Nebo's geo-targeted PPC campaigns

Georgia Institute of Technology boosts MBA enrollments in record time with Nebo

The Georgia Institute of Technology needed to raise awareness and drive enrollments for its MBA programs, specifically targeting professionals just beginning to consider the degree. The vendor, Nebo, was tasked with developing a strategy to reach these potential students and generate interest.

Nebo implemented a comprehensive digital marketing solution using geotargeted pay-per-click campaigns, display ads, and retargeting on platforms like Facebook and LinkedIn. This strategy successfully captured the attention of both active and passive prospects. As a result, Nebo helped increase information session sign-ups, achieved a 6% PPC conversion rate, and filled course openings in record time, with a significant portion of conversions coming from display ad viewers.

Georgia Institute of Technology