Case Study: Gas South achieves record digital enrollments with Nebo

Gas South boosts paid media enrollments 56% with Nebo

Gas South, a leading natural gas provider in the Southeast, faced the challenge of driving customer enrollments in a competitive market that could no longer rely solely on cold weather patterns. They hired the digital agency Nebo to act as their digital AOR and create a new strategy to generate demand and achieve long-term growth.

Nebo implemented a holistic, buyer-journey focused digital campaign for Gas South. This included using weather-triggered PPC ads, SEO for local visibility, mobile-optimized conversion flows, and a social media campaign targeting people moving homes. As a result, Nebo helped Gas South achieve a record number of digital enrollments, including a 56% increase in paid media enrollments, a 13% increase in SEO enrollments, and a 27% increase in mobile enrollments, all at a decreased cost per conversion.

Gas South