Case Study: FilmStruck achieves tens of thousands of monthly subscribers with Nebo

FilmStruck generated tens of thousands of monthly subscribers with Nebo

FilmStruck, a streaming service from Turner Classic Movies and The Criterion Collection, needed to launch and build brand awareness among hardcore film lovers. The challenge for vendor Nebo was to introduce this new, niche service and convert cinephiles into subscribers in a crowded market.

Nebo developed a comprehensive digital strategy, building a responsive website and executing targeted campaigns across email, PPC, and social media. This included creating dynamic landing pages, hundreds of display ads, and a welcome email series to drive engagement and conversions. As a result of Nebo's efforts, FilmStruck gained tens of thousands of monthly subscribers and saw a 50 percent increase in conversion rates for its paid traffic.

FilmStruck