Case Study: FHLBank Atlanta boosts loan applications by 600% with Nebo’s digital experience redesign

FHLBank Atlanta boosts applications 600% with Nebo

Nebo partnered with FHLBank Atlanta, a member-owned cooperative for financial institutions, to help the culturally traditional firm embrace digital tools. Their challenge was to move beyond a passive growth approach and improve their digital experience and marketing efforts to engage new potential members and increase usage of their products.

Nebo redesigned FHLBank Atlanta's entire digital experience, which included a major website overhaul and the creation of a targeted campaign microsite with an interactive 3D city. They also built new mobile and web configurator applications to simplify complex financial transactions. As a result, Nebo helped generate over $2 billion in new revenue opportunities and drove a 600% increase in annual loan applications.

FHLBank Atlanta