Case Study: Centennial Yards transforms downtown Atlanta with Nebo

Centennial Yards earns 200+ media placements with Nebo

Centennial Yards faced the challenge of introducing its massive $5 billion development project to a skeptical public in Atlanta. The vendor Nebo was engaged to build awareness and generate excitement through public relations and social media strategies ahead of the project's official groundbreaking.

Nebo implemented an integrated PR and social media strategy focused on consistent messaging, which secured over 200 media placements with 1.7 billion impressions and a 97% positive sentiment. The vendor also grew the organic social media presence significantly, resulting in nearly 5,000 new followers and over 500,000 impressions, successfully building momentum for the transformative project.

Centennial Yards