Case Study: Cariloha drives e-commerce growth with Nebo

Cariloha boosts social revenue 263% with Nebo

Cariloha, a sustainable textile company specializing in bamboo-based products, faced the challenge of shifting from a brick-and-mortar model reliant on cruise port storefronts to prioritizing online sales after the pandemic disrupted travel. To address this, they partnered with the vendor Nebo for social media strategy, creative design, and paid social campaign management.

Nebo implemented a full-funnel social media strategy, developing audience personas and a content-driven approach that included paid social for acquisition and a robust retargeting plan. Their organic strategy revamped Cariloha's presence with user-generated content and the #LiveCariloha hashtag. The results for Cariloha were significant, exceeding revenue goals and achieving an ROAS of over $8. The campaign also drove a 263% increase in social revenue, a 214% increase in social purchases, and a 1,175% increase in ad engagement.

Cariloha