Case Study: Brookdale increases move-ins and ROAS with Nebo

Brookdale increases ROAS 269% year over year with Nebo

Brookdale, a major senior living provider, faced the challenge of understanding the emotionally complex buyer journey for its services and connecting with diverse audiences, including potential residents, their families, and medical professionals. Their digital marketing efforts were inefficient, leading to a high cost per move-in and a low return on ad spend. They hired the agency Nebo to optimize their digital strategy across paid and social media.

Nebo implemented an integrated, audience-centered campaign by restructuring paid media for better budget control and geo-targeting. They also revamped social media with platform-specific strategies to boost engagement and brand building. This solution more than doubled resident move-ins and increased return on ad spend by 269% year-over-year, while also driving over $245 million in lifetime value for Brookdale.

Brookdale