Case Study: Willo gains clarity for its go-to-market strategy with Nebo Agency research

Willo shapes its go-to-market with Nebo Agency and 99% less water

The startup Willo, a vertical farming subscription service, came to Nebo Agency facing the challenge of operating with limited research as they prepared for their public launch. They needed clarity and confidence on their target audience, value proposition, pricing, and membership models to shape their go-to-market strategy.

Nebo Agency implemented a custom online survey to gather quantitative, objective insights. The research provided by Nebo helped Willo refine audience segments, identify market size, and adjust their pricing and membership model, ultimately easing uncertainty and shaping the future of the business.

Willo