Case Study: TTI Floor Care exceeds ROAS goals with Nebo Agency

TTI Floor Care exceeds ROAS goals by 60% with Nebo Agency

TTI Floor Care, a major floor care business in North America, approached Nebo Agency with the challenge of elevating their paid media strategy to gain more visibility in a highly competitive online marketplace. The company, which owns iconic brands like Oreck, Hoover, and Dirt Devil, needed to unify its online and offline campaigns and better understand its changing audience to drive growth.

Nebo Agency developed an insights-driven, cross-channel paid media solution. This included in-depth audience and competitive research, restructuring paid search accounts by intent, and implementing advanced tracking to connect online engagement with offline store traffic. The strategy exceeded the client's return on ad spend (ROAS) goal by 60% during peak season, drove nearly 300 micro-conversions for in-store traffic, and maintained a nearly 100% impression share for its local campaigns.

TTI Floor Care